DreamWorks cartoon shows off 3-D

HOLLYWOOD — At Sunday morning’s preem of DreamWorks Animation’s 3-D “Monsters vs. Aliens,” Jeffrey Katzenberg said it was the medium that makes the movie better.

“If a picture is worth 1,000 words, then a picture in 3-D is worth 3,000,” Katzenberg said at the Gibson Amphitheater screening.

To Paramount’s John Lesher, 3-D fiddling with the viewer’s visual cortex “helps eventize the movie. It makes it a ‘must see’ in theaters.”

In describing the pic, helmer Conrad Vernon said the filmmakers “started with the cheesiness in old horror films and went from there. It’s an homage to Ed Wood and everyone else who failed at making a terrifying film.”

“I had two kids, and my hair turned gray,” said helmer Rob Letterman of the 4½ years to make the film. “It was like going to college.”

Follow @Variety on Twitter for breaking news, reviews and more