Eulberg teen novel to be published Dec. 29
Mandalay Pictures has optioned the big-screen rights to Elizabeth Eulberg’s upcoming teen book “The Lonely Hearts Club.”Eulberg, a tastemaker in the teen/young adult arena, is director of global publicity at Little Brown and has worked closely with “Twilight” author Stephenie Meyer, steering the teen vampire series’ PR campaign. “Lonely Hearts Club” kicks off when a heartbroken teen comes to the conclusion that most high school boys are total jerks and declares herself founding member of said club, refusing to date again until graduation. Other girls quickly join, taking the same oath and forming a movement that throws the high school into an uproar. Peter Guber and Cathy Schulman are producing for Mandalay. Scarlett Lacy, who is overseeing the project for the company, will serve in some producing capacity. Schulman dubbed the book, which will be published by Point/Scholastic on Dec. 29, “a terrific female empowerment message to a younger set.” She added, “(Eulberg has an) amazing insight into an entire generation of young women and their desires.” Pre-emptive move reflects an ongoing trend at Mandalay, which has optioned other recent literary properties in similar fashion, including Joe Hill’s “Horns,” Max Berry’s “Machine Man” and “Unthinkable,” a BOOM! Studios comic book series by Mark Sable. Mandalay is currently developing the Untitled Elephant Project with New Line/Warner Bros. and the Martin Scorsese-helmed biopic “Sinatra” at Universal. Deal was made by Jodi Reamer at Writers House. Book scout Marcy Drogin brought the project to Mandalay’s attention.