The Los Angeles County Museum of Art’s film program — which had been set to end this fall — has received $150,000 in gifts that will enable it to continue operations through next summer.
The program, which had lost $1 million over the past decade, announced on Wednesday gifts of $75,000 each from the Hollywood Foreign Press Assn. and Time Warner Cable, in partnership with Ovation TV. It also said Time Warner Cable and Ovation TV have made an in-kind contribution of more than $1.5 million to market the program.
“In a tight budget year when many programs were reduced, we suspended the weekend film series in order to rebuild its foundations,” said LACMA director Michael Govan in a statement. “We’ve been incredibly impressed by the public outcry of support for film at LACMA and thrilled that, just a few weeks later, the first new sponsors have stepped forward.”
Govan also said he will meet next week with members of the community who spearheaded a petition to support the continuation of the weekend film program.
The HFPA’s donation comes after the org’s annual installation luncheon, where it handed out nearly $1.25 million in grants to 29 film-related orgs earlier this month.
Prexy Philip Berk described the one-time gift as a “spontaneous move” unrelated to the luncheon and specifically earmarked for the museum’s weekend screenings.
“It’s part of our tradition,” Berk said. “We believe in film preservation, and we should do whatever we can to further that.”
Charles Segars, CEO of Ovation TV added, “LACMA’s film program is a Los Angeles cultural treasure. It is an inspiration to Angelenos — whether they are aspiring filmmakers or just appreciate the art form. And that is why Ovation TV has partnered with Time Warner Cable to keep the LACMA film program alive.”
“A lot of people signed the petition,” Segars added. “We signed the check.”
Upcoming weekend screenings at LACMA include “Cigarettes and Alcohol: Eight Films by Hong Sang-soo” and “Two Classics of Asian Cinema” — “An Autumn Afternoon” and “City of Sadness.”