Grammys adopt Clive Davis’ soiree

Pre-award bash set for Feb. 7 at BevHilton

Clive Davis’ annual star-studded party has been brought into the Grammy fold.

After several years of increased presence from nonmusic sponsors and a change in Davis’ role at Sony Music, the Recording Academy will now present the pre-Grammy Gala on Feb. 7 at the Beverly Hilton Hotel.

Event has long been recognized as Davis’ platform to introduce performers — Whitney Houston, Alicia Keys, Mario, Jamie Foxx — as well as present established performers, many of whom have been part of Davis-orchestrated efforts (Carlos Santana, Rod Stewart, Barry Manilow). While it has been staged during the week of the Grammys for 30 years, the event has never before been associated with the Recording Academy.

The Recording Academy will make its Salute to Industry Icons part of the Davis dinner and concert, moving it from the Sunday immediately following the Grammy telecast. This year Davis will be given the honor that in the past has gone to Ahmet Ertegun, Mo Ostin, Herb Alpert and Jerry Moss, and Berry Gordy.

Davis’ soiree has long been considered one of the premier music events, and it attracts label heads, top executives from film and television and a staggering guest list of music industry professionals.

Davis is chief creative officer at Sony Music, which dropped the BMG part of its name Friday. He was given the role, in which he is tasked with nurturing and developing talent, after five years as chairman-CEO of BMG U.S. Label Group, where he oversaw the RCA Music Group that included J Records, RCA and Arista.

Davis, who has been running labels since he was appointed president of Columbia Records in 1967, has won three Grammy Awards. The Grammys will be held Feb. 8.

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