Many studios wait to book; budget cuts may force cutbacks
Despite studio belt-tightening, expect the 2010 Golden Globes and its array of associated events to sparkle — though this season’s mantra may come from the green movement: reduce (the number of guests) and recycle (past decor and party locales).Three splashy parties are on the books at the Beverly Hilton: HBO’s fete typically spills out from the hotel’s Circa 55 restaurant and takes over the poolside Trader Vic’s Lounge; InStyle/Warner Bros. will return and tent over the hotel’s Oasis courtyard; and NBC Universal/Focus Features creatively remakes a garage rooftop into a lounge. Two other event spaces are on-site but not booked: the former Trader Vic’s space (once the domain of Miramax) and the Stardust banquet room on the eighth floor (L’Escoffier restaurant back in the day). The building 9900 Wilshire (once Robinsons-May department store) is also a fairly large event space — Divine Design and CA Boom both utilized the vacant facility in 2009. As many showbizzers are on the superstitious and practical side — waiting to book venues once there’s something to celebrate — more details on festivities will emerge after noms are announced. Party planning typically moves into high gear that day. Budget-minded Sony Pictures Classics cultivates sponsors like Bloomingdale’s to help underwrite its events. The specialty distrib has not thrown a Golden Globes fete but that may change next year, as its roster is bursting with awards contenders. Others are downright last minute: Walt Disney Pictures/Miramax booked its 2008 and 2009 pre-Globes party at the Beverly Wilshire’s Royal Suite just days before the event. Acting nominees will have their choice of gifting suites and pampering. At the Peninsula Hotel (Jan. 14-16), the DPA gift suite, organized by Nathalie Dubois, offers stays at the St. Regis Bora Bora, Pucci merchandise and Fendi eyeglasses to fill out nominee and presenter swag bags. Beauty services, such as Nettie’s manicures and Sphatika facials, can be booked as well. Across from the Beverly Hilton in Beverly Hills, Sonya Dakar Skin Clinic welcomes nominees and presenters with up to $10,000 in skincare services. Cellulite reduction and oxygen facials are among the treatments offered to guarantee red carpet readiness. Numerous other events circle around the Globes’ Jan. 17 date, aiming to attract residual star power. Young Hollywood will be out in force for the Jan. 16 Art of Elysium Heaven gala at the Wiltern Theater, creatively envisioned by artist Shepard Fairey. The BAFTA/LA Tea Party fetes select A-listers prior to the Globes. And on Jan. 15, AFI’s awards luncheon should draw heavily from those stumping on the kudos trail. The HPFA picked Nobu for its own pre-party; the eatery will help introduce Miss Golden Globe 2010 on Dec. 8. Penthouses also beckon — these paparazzi-free zones include the Chateau Marmont’s art deco quarters that overlook Sunset Boulevard (a favorite of the “Mad Men” team) and the secluded rooftop restaurant and pool deck of the Montage Beverly Hills. But for those who aren’t making the party rounds, the Golden Globes’ ceremony provides ample schmoozing opportunities. The cocktail hour begins at 2:30 p.m., and Moet & Chandon champagne will once again flow freely — with more than 500 magnum bottles of Moet Imperial at the ready.
Follow @Variety on Twitter for breaking news, reviews and more