Exec to fire up production at On Pictures
corporate muscle to one of Spain’s most passionate producers, and aggressive distributors. The arrangement will see Ramos firing up movie production at On Pictures, Zeta’s film division, which to date has produced most notably “Mortadelo and Filemon: Mission Save the Planet,” a high-bracket comicbook adaptation. Ramos will put his future productions through On, save for those already committed at other companies. He will also oversee On’s distribution slate, maintaining releases at around 12 a year, he told Daily Variety. His appointment rolls off boffo $5.6 million B.O. to date for the Ramos-produced “Lies and Fat Girls,” a sexually souped young adult movie pic, a genre Ramos pioneered in Spain. At On, Ramos will produce “mainstream, market-driven fare”: teen/young adult movies; films based on Zeta properties, often comic books; and international English-language movies — often psychological thrillers — budgeted at around $8 million.