You will be redirected back to your article in seconds

ESPN, NFL score biopic

Duo pact to produce 'Lombardi'

ESPN and the National Football League have expanded their relationship to include feature films.

ESPN’s Films-Motion Pictures division has joined NFL Films and Andell Entertainment as producers of “Lombardi,” about Green Bay Packers coach Vince Lombardi. The sports network’s film arm has overhauled the script. The goal is to release the picture the weekend before the 2011 Super Bowl, 40 years after the NFL named the Super Bowl trophy after Lombardi.

That release strategy could be the template for a series of gridiron films that open on the idle weekend between the conference championships and the Super Bowl.

Explaining the strategy, ESPN Films-Motion Pictures senior VP Ron Semiao said, “If you released an NFL-themed motion picture in that off week before the Super Bowl, that would give you an entire month to promote it during the playoffs and give an answer to all those people asking, ‘What am I going to do until the Super Bowl starts?’ ”

Andell Entertainment’s Andrew Hauptman is producing with Chris Olsen and Eric Hayes.

ESPN’s ability to promote the “Lombardi” film to its audience of rabid football fans gives the project a viability it didn’t have before.

The tone of the film has changed from a traditional sports film into something closer to “Raging Bull,” said Semiao, who rewrote David Murray’s script. The film is still partly based on Packers offensive lineman Jerry Kramer’s memoir “Instant Replay,” and Vince Lombardi Jr. and Kramer remain as consultants.

The film will highlight the long rivalry between Lombardi and Dallas Cowboys’ coach Tom Landry, who were line coaches on the New York Giants team that lost the 1958 championship game considered to be the greatest ever played. They had different styles — Landry was cool, Lombardi fire and brimstone — and their teams battled in 1967’s “Ice Bowl,” the championship game played in temperatures that reached 13 below zero.

The Packers’ victory in this game and the first two Super Bowls ever played burnished Lombardi’s legend.

More Scene

  • NMHC Impact Awards

    Aubrey Plaza, NHMC President Call Out Under-Representation of Latinos at Impact Awards

    ESPN and the National Football League have expanded their relationship to include feature films. ESPN’s Films-Motion Pictures division has joined NFL Films and Andell Entertainment as producers of “Lombardi,” about Green Bay Packers coach Vince Lombardi. The sports network’s film arm has overhauled the script. The goal is to release the picture the weekend before […]

  • 'Seven Seconds' TV show premiere

    Regina King Talks Heaviness of Role in 'Seven Seconds'

    ESPN and the National Football League have expanded their relationship to include feature films. ESPN’s Films-Motion Pictures division has joined NFL Films and Andell Entertainment as producers of “Lombardi,” about Green Bay Packers coach Vince Lombardi. The sports network’s film arm has overhauled the script. The goal is to release the picture the weekend before […]

  • UnReal Athena Film Festival

    How Trump Beating Clinton Impacted the Gender Politics of 'UnReal' Season 3

    ESPN and the National Football League have expanded their relationship to include feature films. ESPN’s Films-Motion Pictures division has joined NFL Films and Andell Entertainment as producers of “Lombardi,” about Green Bay Packers coach Vince Lombardi. The sports network’s film arm has overhauled the script. The goal is to release the picture the weekend before […]

  • 'Unsolved: The Murders of Tupac and

    'Unsolved' Stars Point Out Racial Injustice in Biggie and Tupac Murder Cases

    ESPN and the National Football League have expanded their relationship to include feature films. ESPN’s Films-Motion Pictures division has joined NFL Films and Andell Entertainment as producers of “Lombardi,” about Green Bay Packers coach Vince Lombardi. The sports network’s film arm has overhauled the script. The goal is to release the picture the weekend before […]

  • Taura Stinson, Common, and Diane WarrenVariety

    Common, Pasek and Paul, Diane Warren Reveal Inspiration Behind Oscar-Nominated Songs

    ESPN and the National Football League have expanded their relationship to include feature films. ESPN’s Films-Motion Pictures division has joined NFL Films and Andell Entertainment as producers of “Lombardi,” about Green Bay Packers coach Vince Lombardi. The sports network’s film arm has overhauled the script. The goal is to release the picture the weekend before […]

  • 'Game Night' film premiere

    'Game Night': Director, Writer Talk 'Straddling Genres' and the Influence of 'Get Out'

    ESPN and the National Football League have expanded their relationship to include feature films. ESPN’s Films-Motion Pictures division has joined NFL Films and Andell Entertainment as producers of “Lombardi,” about Green Bay Packers coach Vince Lombardi. The sports network’s film arm has overhauled the script. The goal is to release the picture the weekend before […]

  • Esquire 'Mavericks of Hollywood' party

    Terry Crews on His Sexual Assault Lawsuit: 'If I Don’t Get Justice, Nobody Can'

    ESPN and the National Football League have expanded their relationship to include feature films. ESPN’s Films-Motion Pictures division has joined NFL Films and Andell Entertainment as producers of “Lombardi,” about Green Bay Packers coach Vince Lombardi. The sports network’s film arm has overhauled the script. The goal is to release the picture the weekend before […]

More From Our Brands

Access exclusive content