Embargo on ‘Parnassus’ reviews confounds

Edict by E1 requires journalists to wait for Sept. 10

Buzzkill or buzzsaw?

An edict by Canada’s E1 Entertainment distrib that journos would have to sign an embargo agreement to hold all reviews or comments on Terry Gilliam‘s “The Imaginarium of Doctor Parnassus” until the pic’s opening day, Sept. 10, left many scribes scratching their heads.

Leading up to the Toronto film fest, the eyes of the biz collectively turn to the Toronto film critics, looking for tips or favorable advance plugs for their titles. And while E1 says the film’s creative team was concerned about critics trying to scoop each other too early and killing potential buzz ahead of the fest, which runs Sept. 10-19, scribes were quick to note that, um, the film had screened out of competition last May in Cannes.

The pic was already laden with anticipation, as it features the final screen perf of Heath Ledger, and E1’s embargo came across as pointlessly restrictive to many crix.

Adding insult to injury: At the Toronto media screening, the fourth and fifth reels of the film were screened out of order, necessitating a second screening.


Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety