Disney is looking to turn Earth Day into a box office celebration.
Mouse House is opening its docu “Earth” today in 1,804 theaters nationwide. “Earth” is the first release from Disneynature, the label formed a year ago to get the Mouse House back into the biz of nature films.
Disneynature has already slotted its release for next year’s Earth Day, the docu “Oceans.”
“Earth” was directed by Alastair Fothergill, the British filmmaker and producer whose credits include TV series “The Blue Planet” and “Planet Earth.”
Disneynature, based in France and led by Jean-Francois Camilleri, has pledged to plant a tree for every ticket sold between April 22 and 28.
That means 500,000 trees so far, based on advance sales. Trees will be planted in the Brazilian Atlantic Forest, considered the most endangered rain forest in the world.