No multiple winners take home awards
There were no multiple winners this year as four films and four digital agencies took home awards at the 4th Annual Digital Movie Advertising Creative Showcase (DMACS), held Thursday at the Directors Guild of America.Focus Features’ “Coraline” shared the honor for multichannel cross media campaign with animation house Laika Studios and agency Wieden+Kennedy. Paramount’s “Star Trek” won for theatrical release — rich media display ad, along with Avatar Labs, which handled the creative. Disney’s “Wall-E” copped the kudo for home entertainment rich media display ad, along with Deadline Advertising, and the YouTube creative award went to Lionsgate’s “My Bloody Valentine” and agency The Visionaire Group. DMACS honors work of digital film marketers and creative houses specializing in interactive movie advertising. The awards cover the period Oct. 1, 2008 through Sept. 15, 2009.