You will be redirected back to your article in seconds

CAA to act for Archie

Publication signs with agency for TV, film deals

Archie Comics Publications has signed with CAA. The agency will seek to create branded entertainment opportunities in film and TV in much the way that it has for toymaker Mattel.

The 70-year-old Archie Comics owns such brands as Archie & Friends, Sabrina the Teenage Witch, Josie and the Pussycats, Cosmo the Merry Martian, Super Duck and Dotty and Ditto.

The Archie Comics pact comes as Hollywood is quickly gobbling up established branded properties, as evidenced by Disney’s pending acquisition of Marvel Entertainment and Warner Bros.’ recent exec overhaul of DC Comics.

Talent agencies have also been catalysts in matching branded properties with studios. CAA helped set up Mattel’s “Major Matt Mason” property as a starring vehicle for Tom Hanks. WME has done strong business for its client Hasbro, which just set an adaptation of its board game “Battleship” for a July 2011 release with Peter Berg directing (Daily Variety, Sept. 18).

More Biz

  • Universal Music Group

    Empire Strikes Global Distribution-Services Deal With Universal Music Group

    Archie Comics Publications has signed with CAA. The agency will seek to create branded entertainment opportunities in film and TV in much the way that it has for toymaker Mattel. The 70-year-old Archie Comics owns such brands as Archie & Friends, Sabrina the Teenage Witch, Josie and the Pussycats, Cosmo the Merry Martian, Super Duck […]

  • A Quiet Place BTS

    Viacom CEO Talks Paramount Turnaround, TV Production Growth But Stays Mum on CBS Talks

    Archie Comics Publications has signed with CAA. The agency will seek to create branded entertainment opportunities in film and TV in much the way that it has for toymaker Mattel. The 70-year-old Archie Comics owns such brands as Archie & Friends, Sabrina the Teenage Witch, Josie and the Pussycats, Cosmo the Merry Martian, Super Duck […]

  • Branded Game Events, Escape Rooms Scale

    Immersive, Branded Game Content Scales Up With New Merger

    Archie Comics Publications has signed with CAA. The agency will seek to create branded entertainment opportunities in film and TV in much the way that it has for toymaker Mattel. The 70-year-old Archie Comics owns such brands as Archie & Friends, Sabrina the Teenage Witch, Josie and the Pussycats, Cosmo the Merry Martian, Super Duck […]

  • Bill Cosby arrives for his sexual

    Jury Deliberates Bill Cosby's Sexual Assault Retrial

    Archie Comics Publications has signed with CAA. The agency will seek to create branded entertainment opportunities in film and TV in much the way that it has for toymaker Mattel. The 70-year-old Archie Comics owns such brands as Archie & Friends, Sabrina the Teenage Witch, Josie and the Pussycats, Cosmo the Merry Martian, Super Duck […]

  • Brian Roberts Comcast

    Comcast CEO Brian Roberts: Sky Is a Great Opportunity but Not a 'Necessity'

    Archie Comics Publications has signed with CAA. The agency will seek to create branded entertainment opportunities in film and TV in much the way that it has for toymaker Mattel. The 70-year-old Archie Comics owns such brands as Archie & Friends, Sabrina the Teenage Witch, Josie and the Pussycats, Cosmo the Merry Martian, Super Duck […]

  • 'Sully' Airplane Costs Trigger Warner Bros.

    Warner Bros. Faces Tax Fraud Investigation for 'Sully' Airplane Costs (EXCLUSIVE)

    Archie Comics Publications has signed with CAA. The agency will seek to create branded entertainment opportunities in film and TV in much the way that it has for toymaker Mattel. The 70-year-old Archie Comics owns such brands as Archie & Friends, Sabrina the Teenage Witch, Josie and the Pussycats, Cosmo the Merry Martian, Super Duck […]

  • viacom logo

    International TV Growth, Paramount Gains Power Viacom Q2 Earnings

    Archie Comics Publications has signed with CAA. The agency will seek to create branded entertainment opportunities in film and TV in much the way that it has for toymaker Mattel. The 70-year-old Archie Comics owns such brands as Archie & Friends, Sabrina the Teenage Witch, Josie and the Pussycats, Cosmo the Merry Martian, Super Duck […]

More From Our Brands

Access exclusive content