'Rio, I Love You' will be first pic to use incentive

Backed by a $10 million fund, the just-launched Rio Film Commission tapped former MPA Latin America VP Steve Solot as its CEO. It also has an annual budget of $1.7 million to invest in such pics, with its first being “Rio, eu te amo” (Rio, I Love You).

Top facility: Paulinia, home to Brazil’s largest oil refinery, has since 2006 invested $50 million in the construction of two studios; a theater that can seat 1,400; a film school; a film commission; and a backlot. Three other studios are scheduled to open by March. The town also distributes subsidies to local producers (the production must invest 40% of the grants in Paulinia), but a foreign company can pact with a local shingle to indirectly tap into the incentives. Emerson Alves, Paulinia’s secretary of culture, said the town will eventually offer direct incentives to international companies willing to co-produce there.

Key contacts: Steve Solot, steve.solot@gmail.com; Emerson Alves, ealves@ paulinia.sp.gov.br

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