MBC, the Arab world’s leading free-to-air TV net, is preparing to make a film out of Turkish sudser “Nour,” which became a pop-culture phenomenon when it aired across the Arab world last year.
Project will reunite Turkish thesps Kivanc Tatlitug and Songul Oden, who captured the hearts of Arab auds in their husband-and-wife roles of Muhannad and Nour, respectively.
“Nour,” a Turkish melodrama that MBC execs dubbed into Arabic using a colloquial Syrian dialect rather than formal, classical Arabic, followed the travails of a beautiful young woman who marries into a wealthy family.
The show’s final episode attracted a record 85 million Arab viewers when it aired last Aug. 30.
The feature version, which MBC will co-produce with Turkish shingle Momentum Prods., will have a budget in the $2.5 million-3.5 million range and will also be shot in Turkish before being dubbed into Arabic.
The success of “Nour” for MBC has sparked a boom in dubbed Turkish dramas across many leading Arab satcasters.
MBC even launched a pay TV channel in partnership with pay TV platform Showtime Arabia entirely dedicated to “Nour” that allows viewers to watch episodes of the sudser around the clock.
The feature version, which will not be a straight adaptation of the TV show but rather an all new storyline featuring the same actors, is likely to go into production by spring.
Both Tatlitug and Oden have become huge stars across the Arab world, having been featured in promo and ad campaigns, despite the fact that neither actually speaks any Arabic.