Anchor Bay hoists Gordon Prend

New exec VP formerly worked at First Look

Gordon Prend has been upped to exec VP of worldwide marketing for indie distrib Anchor Bay Entertainment.

The promotion comes after Prend’s previous gig at the distrib launching Anchor Bay Films. The company is set to release Ashton Kutcher starrer “Spread” and “The Open Road,” with Justin Timberlake and Jeff Bridges.

Prend has also served as senior VP of marketing at First Look Home Entertainment.

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