Sales unit leaves arthouse market

MADRID — Under new management, Spanish financing and sales company 6 Sales is moving into mainstream filmmaking and largely out of the arthouse market. 

6 Sales was bought in January by Israeli entrepreneur Abraham Pirchi and Spanish production house Kanzaman, which injected new capital.

Company’s first international sales rights acquisition is feel-good Heather Graham starrer “Ex Terminators,” directed by longtime “Scrubs” helmer John Inwood.  

Financed by India’s UTV Motion Pictures, the black dramedy world preemed this month at the South by Southwest fest in Austin, Texas. It toplines Jennifer Coolidge, Joey Lauren Adams and Amber Heard.

“Ex Terminators” turns on three women who meet at an anger management class and set up a business using distinctly untraditional methods.

6 Sales wants “to be involved in bigger and better and more mainstream projects than in the past,” said Denise O’Dell, CEO of Madrid’s Kanzaman, which co-produced Ridley Scott’s “The Kingdom of Heaven” and Breck Eisner’s “Sahara.”

The mainstream move reflects the building difficulties facing art film distribution, added 6 Sales managing director Marina Fuentes.

The U.S. still offers multiple distribution outlets. Elsewhere, said Fuentes, distributors increasingly can’t afford to take on risky films. 

“Art films are selling less and less to TV stations in foreign countries. Distributors can’t make their money back just on theatrical,” Fuentes said.

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