Kung fu films head for E. Europe audiences

Shaw Brothers’ library of classic kung fu films will soon be coming to TVs in Russia and other former Soviet countries.

In a deal announced Tuesday, rights holder Celestial Pictures will provide content to London-based Viasat Broadcasting, for broadcast on the satcaster’s Action East pay TV channel in 15 territories, including Georgia, Armenia and Ukraine. Celestial already has a deal with Viasat for Shaw Brothers content in Slovenia.

“The distribution in Eurasia is a landmark deal for Celestial’s Shaw Brothers martial arts movies,” said Terry Mak, executive VP, distribution and TV networks at Celestial.

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