Comedy to go up against 'Beth Cooper'
Sacha Baron Cohen’s “Bruno” is going to be fashionably late.
The Universal film will now open July 10 instead of May 15.
July slot became unexpectedly available last week when Sony announced it was pushing back the release of Roland Emmerich’s actioner “2012” to Nov. 13.
“Bruno” won’t have the runway to itself in its new date. Cohen’s pic will go up against 20th Century Fox comedy “I Love You, Beth Cooper,” directed by Chris Columbus.
On the flip side, the May box office is jampacked with tentpoles, while July is somewhat quieter. Wherever it plays, however, “Bruno” will look to serve as counterprogramming.