Michael Jackson doc to be screened on Oct. 27
Sony has scheduled advance screenings of Michael Jackson’s “This Is It” documentary for Oct. 27 — a day ahead of the original release date — along with 15 simultaneous premiere events.
“Michael Jackson has an army of fans everywhere around the world,” said Sony marketing-distribution chief Jeff Blake. He called the rollout plan a chance for auds worldwide “to join together in celebration of Michael Jackson’s incredible career.”
Sony said the screenings will start three hours after the Los Angeles preem at the Nokia Theater, which will kick off premieres in New York, Rio de Janeiro, London, Berlin, Johannesburg and Seoul with red carpet arrivals and activities from the L.A. event broadcast by satellite. Other cities, including Moscow, Tokyo, Sydney and Paris, will host premiere events at a later date.
Sony said the first audiences in Los Angeles will see the film at 9 p.m. local time. Start time will be midnight in New York and 4 a.m. in London.
“This Is It” will run for two weeks; tickets for shows, including advance screenings, go on sale Sunday. Pic covers the period from March through Jackson’s death on June 25 as the pop star rehearsed for his comeback series of shows at London’s O2 Arena.
Kenny Ortega, director of the stage show, is also directing the film, which is produced by Ortega, Randy Phillips and Paul Gongaware. John Branca and John McClain, the legal eagles who are overseeing Jackson’s estate, are exec producers.