Duo to produce U.S. version of Italian show
CANNES — Mark Burnett Prods. and Lionsgate TV are teaming to produce a U.S. version of “Parenti talenti,” an Italian family talent show described as “American Idol” meets “Dancing With the Stars” for the family.An original format, it centers on families performing song, dance and comedy skits following a week with professional coaches. The family teams are judged by a celebrity jury and viewer votes. Produced by Giorgio Gori’s “Magnolia” — part of De Agostini’s pan-European Zodiak group — “Parenti” had a primetime, four-show test run on Saturdays last July on pubcaster RAI’s flagship station RAI1, beating Mediaset’s popular “La Corrida” talent show in audience share. RAI is expected to air “Parenti” for a longer primetime run during the spring/summer season. Lionsgate TV has picked up the format rights to “Parenti” in English-language territories, as well as worldwide distribution and adaptation rights to the redos, which Lionsgate produces, including the Mark Burnett-co-produced U.S. version. Burnett and Lionsgate will take the format to U.S. networks. “For U.S. primetime network reality shows, we look for two things: big series which have multiplatform outlets and shows for the whole family,” Lionsgate TV’s Craig Cegielski said in Cannes on Monday at the Mip TV mart. Playing off a content partnership with Spanish mobile content provider Zed Group unveiled in September, Lionsgate TV announced in early March it was developing a U.S. redo of Spanish format “Rico al instante” (Instantly Rich), produced by Zed and Mediapro for broadcaster Antena 3 TV. Zed and Lionsgate TV, which is selling the “Rich” format in English-language territories and Latin America, is tubthumping “Parenti” and “Rich” at Mip TV. (Nick Vivarelli contributed to this report.)
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