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Grazer to produce ‘Stretch Armstrong’

Universal Pictures developing first Hasbro film

Imagine Entertainment’s Brian Grazer has reached out to produce “Stretch Armstrong,” the first pic that will bow through Universal Pictures’ six-year pact with toymaker Hasbro.

Studio will release the family actioner on April 15, 2011.

Grazer, who is currently producing a new take on “Robin Hood” for the studio, will produce the pic, based on the popular 1970s action figure whose limbs could be stretched to nearly four feet. Hasbro’s prexy- CEO Brian Goldner and Bennett Schneir also serve as producers.

“Stretch Armstrong is a character I have wanted to see onscreen for a long time,” said Grazer, who is also behind a reboot of “The Incredible Shrinking Man” at U. “He’s an unconventional kind of superhero with a power that no one would want.” Steve Oedekerk has already begun tackling the script for the comedy.

Hasbro has been eyeing movies as a way to relaunch the toy (originally introduced by Kenner) as a new superhero franchise. Character also had a dog named Fetch Armstrong and sibling Evil X-Ray Wretch Armstrong.

Disney attempted to adapt the property in 1998, with Danny DeVito and Jackie Chan.

Universal and Hasbro are also developing pics based on Monopoly, with Ridley Scott; Clue, with Gore Verbinski; Candyland, with Kevin Lima directing; Battleship, with Peter Berg at the helm; and Ouija, through Michael Bay’s Platinum Dunes.

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