Co. to help filmmakers get pics in theaters
Brian Fox’s B.D. Fox Independent has launched an indie distribution division that will help filmmakers get their movies into theaters.
Over the weekend, B.D. Fox handled the B.O. release of “Hope and Redemption: The Lena Baker Story.” Biopic opened in one theater in Atlanta, grossing $18,850.
Fox said the results were good enough to convince five other theaters in Atlanta, including venues from circuits AMC and Regal, to begin playing the movie this weekend.
“As opportunities for filmmakers to find traditional means of distribution have continued to erode, there is a void in the marketplace that we are filling,” Fox said.
But it won’t be easy. Indie distribs face formidable challenges in negotiating with circuits and finding screen time for their titles.
Fox says the new unit will focus heavily on marketing, working with filmmakers and producers.
From 1977 to 2006, Fox ran marketing firm B.D. Fox & Friends, which created campaigns for more than 300 films, including the “Harry Potter” and “The Matrix” franchises, as well as scores of TV programs.