Getting ready now for benefits still far down the road
In the future, IP distribution will be a valuable way to bring films and entertainment to the audience — but right now the Internet mostly has a negative influence due to piracy. So says Rasmus Ramstad, CEO of Svensk, a production and distribution major in all the Scandi countries.“Digital TV is great, as it paves the way for more niche channels, where film and high-quality entertainment dominate,” he says. “And with (the) SF Anytime (service), Svensk was one of the first companies in the world with VOD. But SF Anytime still has five or six years to go before any real business is made there. “Piracy and illegal downloading are having a very negative effect on us, especially in Sweden, which is one of the worst countries in the world when it comes to this, because the politicians have no real desire to come to grips with it. This is a contrast to Denmark, where they really act tough towards illegal downloading.” Ramstad believes film distribution through the Internet has a future that could be profitable for film companies, but there are still big challenges. For example, how could the same film be sold several times, as is done now with sequential distribution in theatrical, DVD, cable and free TV?