Shingle goes beyond pic hits in regional pacts

In the 15 years since it was launched, Media Asia has produced or co-financed more than 60 Chinese-language films, some of them among the biggest pics in the region, including “The Warlords,” “Confession of Pain,” “The Banquet,” “Exiled,” “Initial D,” and, perhaps most spectacularly of all, the “Infernal Affairs” trilogy (2002-2003) that was remade by Martin Scorsese as the multiple Oscar-winning “The Departed.”

Films produced by Media Asia, now one of the region’s biggest Chinese-language studios, have won better than 100 major regional film awards and been nominated more than 250 times, and have unspooled at such prestigious international film festivals as Berlin, Cannes, Venice and Toronto, as well as big-name local fests such as Tokyo and the Taipei Golden Horse Film Festival.

The group went public on the stock market in Singapore in 2004, then went private again in 2007, under the wing of the group’s parent company chief Peter Lam’s larger property and textile interests. As well as its production work, Media Asia runs a huge library of hundreds of Chinese-language films that it distributes to all major international territories. It has formed a joint venture with China Film Group for film distribution in China.

The focus of the group’s efforts, it says, has always been “producing quality Chinese-language films with commercial viability.” Together with its film library portfolio, the Group aims to bolster its position in the production and distribution of Chinese-language films in Asia and around the globe.

A subsidiary of Lai Sun Development Co. and headquartered in Hong Kong, Media Asia has output agreements with many TV channels in the region, including Hong Kong Cable TV, CCTV 6 in China, Eastern Broadcasting in Taiwan, MediaCorp TV in Singapore and Celestial Movies in southeast Asia.

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