Titles are top two choices to date over holiday frame
Women were the primary moviegoers in the first three days of the Labor Day frame, putting Warner Bros./New Line’s “The Final Destination” and Fox’s comedy “All About Steve” respectively in the top two spots.
Females from two different age brackets split, with the under-25 demo making “Final Destination” number one in its second weekend with $12.4 million and the over 25-crowd shelling out $11.2 million to see the Sandra Bullock-Bradley Cooper starrer “All About Steve.”
“Final Destination’s” 3-D format gave the pic an edge over other headliner releases during the holiday sesh such as Gerard Butler’s actioner “Gamer” from Lionsgate which drew $9 million off 2,502 in fourth and the Ben Affleck-Jason Bateman laffer “Extract” from Miramax which landed tenth with $4.19 million off 1,611. Over the weekend, 75% of the horror pic’s take at 3,121 locales was generated at its 1,678 3-D venues.
“Final Destination’s” finesse for notching the top spot again isn’t surprising as most Labor Day weekend moviegoers typically have a penchant for horror fare. In previous years, such titles as 2007’s “Halloween” reboot and installments of the “Jeepers Creepers” franchise have been the No. 1 choices at the multiplex. “Final Destination” declined 55% in its second weekend, bringing its total B.O. to $47.6 million.
Among the top 10 films for the weekend, “All About Steve” boasted the highest per theater average with $4,976 off 2,251. When compared to the previous bows of Bullock’s PG-13 laffers, “All About Steve” is slightly higher than the three day of her hit pic “Miss Congeniality” which made $10 million over the 2000 Christmas frame.
Meanwhile, Weinstein Co.’s “Inglourious Basterds” continued to hold gloriously in its third sesh, taking third with $10.8 million, down 44% at 3,358 and raising its total domestic cume to $91 million. Should the Quentin Tarantino war epic generate another $17 million-plus, it will over take his highest grossing film at the domestic B.O., 1994’s “Pulp Fiction” which made $108 million.
“Word of mouth continues to be strong for ‘Inglourious Basterds’ among all audiences and the film has become a ‘must-see’ for almost every demographic,” said Weinstein president of theatrical films Tom Ortenberg, “It is a testament to the great film Quentin Tarantino delivered and we expect the movie to play strongly for the next several weeks.”
Sony/Tri-Star’s “District 9” also held well in its fourth weekend dipping 32% and barrelling past the century mark at the domestic B.O. with $101.3 million. The Peter Jackson political sci-fi prod counted $7 million in fifth from 3,139.
Weinstein Co.’s “Halloween II” dropped to sixth place in its second frame from its third spot taking in $5.6 million, a 66% decline off 3,088 for a running cume of $25.7 million. Though “Halloween II” hasn’t lived up to the B.O. heights of its first installment which is the all-time Labor Day opening champ with a four-day of $30.6 million and a final haul of $58.3 million, the sequel came in with a low production cost of $15 million.
In seventh, Sony’s “Julie and Julia” with Meryl Streep and Amy Adams brewed $5.2 million from 2,528, a 26% decline in its fifth weekend for a running B.O. cume of $78.8 million.
Paramount’s “G.I. Joe” filed eighth with $5.1 million from 2,846, down 34% and a total domestic take in its fifth frame of $139.4 million.
Warner Bros./New Line’s romance pic “The Time Traveler’s Wife” owned ninth place in its fourth weekend with $4.22 million, dipping 35% for a total B.O. of $54.6 million.