‘Avatar’ grosses $3.5 million in midnight runs

Fox and James Cameron's 3D epic enters box office

Twentieth Century Fox’s “Avatar” grossed $3.5 million in midnight runs from approximately 2,000 locations in a strong start for James Cameron’s sweeping 3D sci-fi fantasy.

Friday matinees are also selling out.

Many of the midnight runs were in 3D locations.

“Avatar” has a strong shot at securing the best December bow of all time. Current record holder is Will Smith starrer “I Am Legend,” which posted an opening weekend gross of $77.2 million. That film grossed roughly $30.6 million on its first Friday, including $1.7 million in midnight grosses from roughly 1,100 theaters.

“Avatar” also is expected to do big business in its day and date international launch, having already scored impressive first-day launches in a number of territories, including France.

“Avatar” faces the challenge of being an original title, versus a franchise sequel.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety