Gizmos zoom in on red carpet celebs
Coverage of the Oscars is either getting more technologically advanced or just plain creepy.
Two tools being launched Sunday aim to give show hosts and audiences a more detailed look at what happens on the red carpet.
E!’s Oscar preview show, “Live From the Red Carpet,” will introduce the “Star Tracker,” which will follow celebs in real time, pinpointing and identifying them with a graphic as they make their way through the crowd.
Technology comes from Sportvision, which created the virtual yellow first-down line seen during football broadcasts and NASCAR’s Racef/x system, which tracks individual cars going 200 mph.
Cabler said the “Star Tracker” will be used to enable show hosts to highlight key moments on the red carpet, including “celebrities that are walking in close proximity to other celebrities who they are trying to avoid.”
Meanwhile, Buzznet, which operates several pop culture websites, is introducing a zoom feature that it compares to Google Earth, but for celebrity photos.
The application enables users to zoom in and move around high-resolution photos to get a more detailed look at the dresses, handbags, ties, shoes and jewelry worn by celebs.
Photos can be magnified up to four times their original size.
Zoom feature will be launched on Buzznet’s Celebuzz.com.
“It’s so satisfying to be able to instantly see a closeup of anything that interests you, whether it’s a pair of designer shoes, a wrinkle, or a simple hand gesture,” said Karina Kogan, general manager of celebrity for Buzznet.
Or a wardrobe malfunction, should one occur.