You will be redirected back to your article in seconds

Warner Bros. nabs videogame vet

Russell Arons to oversee Interactive marketing

Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames.

The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment.

In the new post, Arons will oversee brand and product marketing, as well as publicity and consumer research for all of WBIE’s videogames and franchises.

Those include titles based on its slate of tentpoles and family fare, the series of Lego games produced by TT Games, and the upcoming “Batman: Arkham Asylum” that it is distribbing for Eidos, and “The Lord of the Rings: Aragorn’s Quest.”

She will report to Martin Tremblay, prexy of WBIE, once she transitions from EA early next month.

“Russell brings with her an impressive level of brand development and marketing experience, as well as a global perspective,” Tremblay said. 

Arons most recently served as head of marketing for EA’s Play division, which handled “The Sims” and “MySims” franchises, as well as “Harry Potter” games and Hasbro-based properties. She had that post since 2007.

Before that, Arons was VP of marketing at online search service InfoSpace, and spent 10 years at Mattel as VP and general manager of the toymaker’s Barbie toy biz, helping expand the dolls into homevid, live shows and online entertainment.

More Scene

  • ‘Working Above The Line’ panel, The

    Academy's Third Annual Careers in Film Summit Inspires Young Creatives

    Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames. The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment. In the new post, Arons will oversee brand and product marketing, as well as publicity […]

  • Oprah Celebrates 'Wisdom of Sundays' With

    Oprah Winfrey Celebrates New Book 'Wisdom of Sundays' With Star-Studded Gospel Brunch

    Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames. The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment. In the new post, Arons will oversee brand and product marketing, as well as publicity […]

  • Goldie Hawn, Diane Sawyer and Melanie

    James Corden Doesn't Hold Back on Weinstein Jokes at Star-Studded AmfAR Gala L.A.

    Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames. The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment. In the new post, Arons will oversee brand and product marketing, as well as publicity […]

  • Andy Serkis Student Academy Awards

    Student Academy Awards Honors Winners From New York to China

    Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames. The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment. In the new post, Arons will oversee brand and product marketing, as well as publicity […]

  • 'Same Kind of Different as Me'

    'Same Kind of Different as Me' Stars: It's a Turning Point for Women in Hollywood

    Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames. The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment. In the new post, Arons will oversee brand and product marketing, as well as publicity […]

More From Our Brands

Access exclusive content