Back during the
100 Years' War Hi-Def DVD format war, Warner Bros. was the studio that played both sides, releasing its movies in HD DVD and Blu-ray. When it finally committed exclusively to Blu-ray at least year's CES, its decision killed Toshiba's format.
Given that it essentially screwed the tens or hundreds of thousands of people who bought HD DVD movies from it, Warner Bros. left behind some slightly pissed off customers. Which is probably why it's now giving them a great deal via a new website: Red2Blu. (Red was the color used by HD DVD to differentiate it from Blu-ray).
For $4.95, customers can trade in any HD DVD disc they have for the same film or TV show on Blu-ray. All they have to do is mail the cover art. Warner Bros. doesn't even want the discs. That's how worthless HD DVD is now, apparently.