Variety has launched a preview of its digital archives featuring highlights of issues from the 1960-65 period.
The preview is offered as part of a promotional campaign with Lionsgate Home Entertainment to tubthump the Aug. 16 third season debut of AMC’s period drama “Mad Men” and the DVD release of the Emmy-winning series’ second season.
Variety is in the process of scanning every issue of Variety and Daily Variety from 1910 to the present to create a searchable digital archive that will offer a uniquely detailed chronicle of showbiz’s history and evolution.
The archive will not be 100% complete, as the weekly edition of Variety launched in 1905 and its earliest issues are too fragile to scan using the current technology.
Many of the issues that are being scanned required white-glove handling and were at risk of being lost entirely.
The full-page scanning process will allow readers to see entire pages, including advertisements. The archive will be searchable by keywords and by date, with better than 95% accuracy.
The full archive is expected to be available by early next year as a paid offering via Variety.com, with licenses available for libraries and other institutions.
To check out the 1960-65 preview, go to Variety.com/madmen.