Funding will total $7.2 million

LONDON — Public sector funding org the U.K. Film Council is launching a program aimed at driving digital innovation.

The initiative, dubbed “Accessing and Commercializing content in a Digitally Networked World,” is in partnership with the Technology Strategy Board, which is sponsored by the Department for Innovation, Universities and Skills.

Total program funding will equal £5 million ($7.2 million), with the U.K. Film Council funding up to $1.45 million in film-related applications.

The initiative is seeking to support new business models in the digital age and maximizing revenue streams for content creators and rights holders.

Fund will also support projects that increase auds’ access to films using digital technology.

“New business models that work in the digital world are needed to ensure that audiences continue to have the widest possible access and that content creators and rights holders work in an environment that recognizes the value of content,” commented Pete Buckingham, the U.K. Film Council’s head of distribution and exhibition.

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