U, Illumination to light up ‘Lorax’

Duo to turn Dr. Seuss book into 3-D animated pic

Universal Pictures and Illumination Entertainment are joining forces to turn the Dr. Seuss book “The Lorax” into a 3-D CG animated feature.

“Dr. Seuss’ The Lorax” will be co-directed by Chris Renaud and Cinco Paul & Ken Daurio, with Paul & Daurio writing the script.

Though published in 1971, “The Lorax” has a timely “green” theme. It is narrated by a greedy entrepreneur who, despite warnings from the tree-loving Lorax, strips a forest of its stock of Truffula trees to manufacture clothing. The results are catastrophic as all the animals leave and nothing’s left.

The picture is targeted for a March 2, 2012, release, which falls on the birthday of Theodor Geisel, who died in 1991.

Illumination topper Chris Meledandri will produce and Audrey Geisel will be executive producer. Illumination’s John Cohen and Janet Healy will also be involved in producing capacities.

“Ted Geisel was prescient in an uncanny way when he wrote the book and explored themes of greed and how that can lead to the destruction of environment,” Meledandri told Daily Variety.

The deal allows Meledandri to continue a relationship with Geisel that began with “Horton Hears a Who,” which Meledandri put together when he ran Fox Animation before leaving to form Illumination as a family film division for Universal.

Paul & Daurio, who wrote “Horton Hears a Who” and make their directorial debut on “Lorax,” have separately signed an exclusive four-year writing and directing deal with Illumination, a pact that comes after they wrote “Despicable Me,” which Renaud co-directed with Pierre Coffin.

Renaud makes “Lorax” the second film in a three-picture exclusive directing deal with Illumination.

More Film

  • 'Diane' Review: Mary Kay Place Is

    Tribeca Film Review: Mary Kay Place in 'Diane'

    Universal Pictures and Illumination Entertainment are joining forces to turn the Dr. Seuss book “The Lorax” into a 3-D CG animated feature. “Dr. Seuss’ The Lorax” will be co-directed by Chris Renaud and Cinco Paul & Ken Daurio, with Paul & Daurio writing the script. Though published in 1971, “The Lorax” has a timely “green” […]

  • Felicity JonesFocus Features presentation, Arrivals, CinemaCon,

    How Felicity Jones Transformed Herself Into Ruth Bader Ginsburg for 'On the Basis of Sex'

    Universal Pictures and Illumination Entertainment are joining forces to turn the Dr. Seuss book “The Lorax” into a 3-D CG animated feature. “Dr. Seuss’ The Lorax” will be co-directed by Chris Renaud and Cinco Paul & Ken Daurio, with Paul & Daurio writing the script. Though published in 1971, “The Lorax” has a timely “green” […]

  • Tom Hiddleston

    Stagecraft Special Edition: Tom Hiddleston Talks Shakespeare, 'Avengers'

    Universal Pictures and Illumination Entertainment are joining forces to turn the Dr. Seuss book “The Lorax” into a 3-D CG animated feature. “Dr. Seuss’ The Lorax” will be co-directed by Chris Renaud and Cinco Paul & Ken Daurio, with Paul & Daurio writing the script. Though published in 1971, “The Lorax” has a timely “green” […]

  • avengers infinity war

    5 Characters Most Likely to Die in 'Avengers: Infinity War'

    Universal Pictures and Illumination Entertainment are joining forces to turn the Dr. Seuss book “The Lorax” into a 3-D CG animated feature. “Dr. Seuss’ The Lorax” will be co-directed by Chris Renaud and Cinco Paul & Ken Daurio, with Paul & Daurio writing the script. Though published in 1971, “The Lorax” has a timely “green” […]

  • Claire (BRYCE DALLAS HOWARD) and Franklin

    'Jurassic Word: Fallen Kingdom': Angry Dinosaurs on the Loose in CinemaCon Footage

    Universal Pictures and Illumination Entertainment are joining forces to turn the Dr. Seuss book “The Lorax” into a 3-D CG animated feature. “Dr. Seuss’ The Lorax” will be co-directed by Chris Renaud and Cinco Paul & Ken Daurio, with Paul & Daurio writing the script. Though published in 1971, “The Lorax” has a timely “green” […]

  • Guy Pearce Claes Bang Vicky Krieps

    Guy Pearce, Claes Bang, Vicky Krieps and Roland Moller Join Imperative's 'Lyrebird'

    Universal Pictures and Illumination Entertainment are joining forces to turn the Dr. Seuss book “The Lorax” into a 3-D CG animated feature. “Dr. Seuss’ The Lorax” will be co-directed by Chris Renaud and Cinco Paul & Ken Daurio, with Paul & Daurio writing the script. Though published in 1971, “The Lorax” has a timely “green” […]

  • Bradley Cooper HBO ISIS

    Bradley Cooper Set for American Cinematheque Award

    Universal Pictures and Illumination Entertainment are joining forces to turn the Dr. Seuss book “The Lorax” into a 3-D CG animated feature. “Dr. Seuss’ The Lorax” will be co-directed by Chris Renaud and Cinco Paul & Ken Daurio, with Paul & Daurio writing the script. Though published in 1971, “The Lorax” has a timely “green” […]

More From Our Brands

Access exclusive content