‘Twilight’ to get a virtual world

Habbo, Summit team to launch 'New Moon'

Habbo, a teen-oriented virtual world website, has teamed with Summit Entertainment for “Twilight”-themed online activities, items and polls.

The site is set to launch this fall in time for the domestic release of “The Twilight Saga: New Moon.”

“Habbo’s understanding of the teen online audience means they can build a unique virtual experience for their users,” said Jack Pan, exec VP of marketing for Summit. “This is the first time Summit has partnered with a virtual world, so we wanted to be sure to work with a company with a proven track record for providing exciting, engaging activities.”

The site allows users to create customized online characters and interact with other users in a virtual environment. Habbo has users in 31 countries, with some 142 million characters created.

Past deals have included limited campaigns with Par Pictures Digital Entertainment and FremantleMedia Enterprises, the branding division for “American Idol.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety