'Go Anpanman' posts Guinness book record

He’s no has-bean.

“Go Anpanman,” Nippon TV’s popular kid toon, which centers on a talking bean-paste bun, has set a Guinness book record for having the most characters over its run: a total of 1,768 since the show’s launch in 1998.

It’s also been a marketing bonanza, selling $1.15 billion of character goods annually and 50 million comic paperbacks since its launch. There have been 20 “Anpanman” feature toons.

Still, Takashi Yanase, the 90-year-old creator of the franchise, says he hopes “Anpanman” will be praised more for “its quality than its quantity.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0