You won’t see Rachel Ray or Paula Deen anywhere on Hungry
Nation TV, but you may learn how to make a cocktail in just 12 seconds.
Next New Networks is launching the new online video network
today, with a focus on food for the common man – and frugality.
“We are always trying to identify areas that are underserved
by the media and see if there’s a way to serve that audience online through
video,” says Lance Podell, CEO of Next New Networks. “Much of what [cable’s] Food
Network focuses on is professional, but it’s over-aspirational. … What we
thought about was how much food is a part of our live and how we all enjoy
talking about and sharing food stories, but in a more mundane and real way.”
Hungry Nation will launch with two shows – VendrTV and
Working Class Foodies – and plans to add a third (12 Second Cocktails) next
month. By December, it plans to increase that number to five.