HONG KONG — Imax has pacted with Taiwan exhib VieShow Cinemas to install a giant screen in its Sun Cinemas complex in Taipei.
Screen will open this quarter to capitalize on a growing slate of event movies that are available in the format. It will be capable of running 2-D and 3-D pics.
“The economics of Imax’s digital projection system, combined with the increase in Hollywood content being released in Imax’s format, made the decision to get into the Imax business easy,” said VieShow chairman Charles Wang.
VieShow Cinemas is the market leader in Taiwanese exhibition industry, with seven locations and an estimated 35% box office share.