Chief exec to give keynote address

MADRID — Martin Sorrell, chief executive of giant ad holding, the WPP Group, will deliver a keynote speech at this year’s Mip TV trade fair, tackling the theme “What screens will they watch — and what will be on them?”

Sorrell’s keynote could be one of the key draws at Mip TV’s conference strand as the industry struggles to monetize the distribution of movies and TV shows on the Internet and mobile phones.

Heading WPP, whose 150 companies include ownership or stakes in Ogilvy, Young & Rubicam, Grey, JWT and Group M, Sorrell is one of the world’s most outspoken and inflential advertising executives.

His speech will turn on the growing convergence of TV,  digital media and advertising, said Paul Johnson, head of the TV Division at Reed Midem, which organizes the Mip TV mart.

Mip TV will also host what it describes as the first Content 360 Creative Summit, turning on new forms of digital and interactive media.

The summit kick off March 31 with keynotes on creativity and branded entertainment from Chuck Porter, chairman of Crispin Porter & Bogusky MDC Partners, a U.S. agency; and Christophe Lambert, co-founder  with France’s Luc Besson of the new advertainment agency Blue.

Mip TV runs March 30 to April 3 in Cannes. Reed Midem is owned by Variety parent Reed Elsevier.

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