Sony Pictures Television has acquired the Video Game Awards 2009 for its Animax channels in Asia, Central Europe, Latin America, Africa, Spain and Portugal.
“The Video Game Awards lands on Animax at a key juncture in our development as a youth-seeking global brand,” said Marie Jacobson, SPT’s exec veepee, programming and production, international networks. “This category represents a core focus for the network and our 14- to 24-year-old target audience.”
The VGAs attract stars from vidgames, film, TV, music and sports to celebrate the year in gaming and to premiere footage from upcoming games.
This year “Halo: Reach” will get a sneak peek.
The two-hour event, to be held Saturday, will reach more than 42 million households in 59 countries. It will be taped in Los Angeles and air live in the U.S. on Spike TV.