Studio's movie, TV website adding popular titles

Sony is making more of its films available for free on Crackle.com, the company’s online movie and TV video website, adding “Spider-Man 2″ and other male-skewing titles as it looks to lure viewers and advertisers.

Site is also adding more original programming, launching Crackle Cinemactive, a video clip-based game about pop culture.

In addition to “Spider-Man 2,” new pics added to Crackle’s free ad-supported service, include “Groundhog Day,” “Stripes,” “A Few Good Men,” “1941,” “El Mariachi,” “Big Fish,” “The Fan,” “LaBamba,” “The People vs. Larry Flynt,” “Johnny Mnemonic,” and several installments of the “Godzilla” franchise.

Move makes nearly 100 films available on the dot com, with the latest additions specifically targeting younger males.

“These are the movies that matter for guys 18-34 and this is the next step in creating our direct to consumer network,” said Eric Berger, senior VP, digital networks for Sony Pictures Television, which oversees the site.

The Cinemactive game is being added to original series that included Ed Brubacker’s thriller “Angel of Death,” starring Zoe Bell and Lucy Lawless, and “Starv-ing,” with David Faustino.

Crackle recently brokered a content deal with YouTube that it hopes will drive more traffic to its own site.

Company has seen streams increase 84% during the first three months of the year, and ranked as the seventh most trafficked entertainment video site in March, according to comScore.

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