You will be redirected back to your article in seconds

Sony, AMC theaters in digital deal

Duo reach agreement on projector pact

In a sign the rollout of digital cinema systems may once again be picking up steam, AMC has reached agreement in principle with Sony to deploy its digital projectors across the entire AMC chain.

Installation of the projectors begins second quarter 2009 and is skedded to be completed by the end of 2012.

“This is one of things that doesn’t happen all that often, when you get a chance to do a big deal like this,” Gary Johns, VP at Sony’s Digital Cinema Systems Division, told Daily Variety. “Everybody’s been waiting for the next big deployment.”

AMC comprises some 309 theaters and 4,628 screens. Currently, AMC has 150 Sony projectors on its circuit, 29 of which have 3-D capability.

The deal reps a possible improvement for the 3-D format as well, because the Sony projectors work with the RealD 3-D system, and can handle much more information that they make for a smoother 3-D image that’s more comfortable to watch.

Johns hoped the deal, which marks the largest deployment of projectors capable of showing pics at the so-called 4K resolution, would signal the next phase of the d-Cinema rollout. All of Sony’s digital cinema projectors are capable of the beefier new standard, which has four times the pixels of today’s 2K digital cinema.

Sony Pictures has announced it will make and release its pics in 4K. Warner Bros. has also been a strong advocate of the format.

More Film

  • A Profile of Argentina’s Documentary Filmmaker:

    Argentina on the Rise – Manuel Abramovich

    In a sign the rollout of digital cinema systems may once again be picking up steam, AMC has reached agreement in principle with Sony to deploy its digital projectors across the entire AMC chain. Installation of the projectors begins second quarter 2009 and is skedded to be completed by the end of 2012. “This is […]

  • Ventana Sur: Meikincine Acquires World Sales

    Ventana Sur: Meikincine Acquires World Sales on ‘Al Desierto’ (EXCLUSIVE)

    In a sign the rollout of digital cinema systems may once again be picking up steam, AMC has reached agreement in principle with Sony to deploy its digital projectors across the entire AMC chain. Installation of the projectors begins second quarter 2009 and is skedded to be completed by the end of 2012. “This is […]

  • A Murder in Mansfield Documentary Review

    Film Review: 'A Murder in Mansfield'

    In a sign the rollout of digital cinema systems may once again be picking up steam, AMC has reached agreement in principle with Sony to deploy its digital projectors across the entire AMC chain. Installation of the projectors begins second quarter 2009 and is skedded to be completed by the end of 2012. “This is […]

  • 'Over the Limit' Review: A Mesmerizing

    IDFA Film Review: 'Over the Limit'

    In a sign the rollout of digital cinema systems may once again be picking up steam, AMC has reached agreement in principle with Sony to deploy its digital projectors across the entire AMC chain. Installation of the projectors begins second quarter 2009 and is skedded to be completed by the end of 2012. “This is […]

  • DreamWorks Animation Campus

    Film News Roundup: DreamWorks Animation Campus Sold for $290 Million

    In a sign the rollout of digital cinema systems may once again be picking up steam, AMC has reached agreement in principle with Sony to deploy its digital projectors across the entire AMC chain. Installation of the projectors begins second quarter 2009 and is skedded to be completed by the end of 2012. “This is […]

  • Mudbound

    Oscar Myth of 'Pure' Movies: Why Netflix, Amazon Should Be Recognized

    In a sign the rollout of digital cinema systems may once again be picking up steam, AMC has reached agreement in principle with Sony to deploy its digital projectors across the entire AMC chain. Installation of the projectors begins second quarter 2009 and is skedded to be completed by the end of 2012. “This is […]

  • IMAX Opens First European VR Center

    IMAX Opens First Virtual Reality Center in Europe

    In a sign the rollout of digital cinema systems may once again be picking up steam, AMC has reached agreement in principle with Sony to deploy its digital projectors across the entire AMC chain. Installation of the projectors begins second quarter 2009 and is skedded to be completed by the end of 2012. “This is […]

More From Our Brands

Access exclusive content