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Snoop Dogg inks multi-platform deal

Pact includes variety show, album, videogame

Snoop Dogg has inked a multiplatform deal with MTV that involves a variety show, a new album and inclusion in the “Rock Band” vidgame franchise.

The multihyphenate will host the weekly “Dogg After Dark,” which will be shot from Hollywood hotspot The Kress and feature celebrity interviews, sketch comedy and musical performances. MTV plans to run the show for seven consecutive Tuesdays starting Feb. 17 at 9 p.m.

Variety show is the second Snoop Dogg has emceed for MTV following 2002’s short-lived “Doggy Fizzle Televizzle.”

Rapper’s pact with the music cabler will also include distribution and promotional ties to his upcoming album release “Malice in Wonderland.” Snoop Dogg’s music catalog will also be made available to MTV’s “Rock Band” music-based vidgame franchise.

“I can’t even begin to imagine MTV, my tumultuous career and several raging ulcers without the Dogg being such a big part of our history,” said Van Toffler, MTV Networks Music/Films/Logo Groups president, in a prepared statement.

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