Roku, the little box that was known for quite a  while as “that Netflix streaming device,” is
broadening its lineup.Roku

To be fair, the unit also streamed Amazon Video on demand
and material from MLB.com, but it has now more than quadrupled the services it
offers. Channels for Blip.tv, Facebook Photos, Flickr, FrameChannel, Mediafly,
MobileTribe, Motionbox, Pandora, Revision3 Internet TV and TwiT,tv are coming
on board.

Users will be able to choose which additional channels they
want via an ‘app’ store similar to the one on your smart phone. The company says
there will be a steady stream of new channels between now and the Consumer
Electronics Show in January.

Roku has been assaulted on all sides as other consumer
electronics devices – such as the Xbox 360, many new Blu-Ray players and
Internet-enabled TVs – have enabled people to stream online video into their
living room. So far, though, neither Roky now the competitors have managed to lure
Hulu to their side. The first to do that will likely see a significant sales
spike.

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