History Channel will join with iPhone to launch the “Ice Road Truckers” application Sunday.
A free preview version of the app, which plays like a videogame in which users command 18-wheelers across icy Arctic roads, has already drawn nearly 700,000 downloads. The official version will charge users $3.99 for the chance at more options.
Airing Sundays at 9 p.m., “Ice Road Truckers” premiered its third season May 31 to 3 million total viewers, including 1.7 million adults 18-49. The program airs and has been licensed to numerous worldwide outlets, explaining why approximately half of the free preview downloads were initiated outside the U.S.
Slitherine created the “Ice Road Truckers” iPhone app.