You will be redirected back to your article in seconds

Rejoice! Your digital pennies are now dimes!

Well at least it’s progress, right?

NBC Universal Chairman Jeff Zucker is of course famous for the statement a year ago that his company, and the entire entertainment industry, was “trading analog dollars for digital pennies.” Speaking yesterday at the McGraw Hill Media Summit, he updated that view, a bit:

We’re at digital dimes now. We’ve made progress. But it’s not just about revenues. It’s about costs. Look, these are scary times and this is all about the changing model.”

As I wrote in this past Sunday’s Variety, digital dimes may not be enough. The TV business especially is seeing its model radically transformed as viewers migrate online and advertisers choose the bets they’re willing to make on air more carefully.

A business that’s moving to a medium where it gets ten cents on the dollar (or even 20 or 30 or 60) is not a sustainable one. It’s not like the old ways of making money are on teh verge of disappearing. But they’re slowly fading. So the question is:Are digital dimes over pennies a reason for hope? Or despair?

More Digital

  • MUBI Giving Away Subscriptions to Film

    MUBI Giving Away Subscriptions to Film Students (EXCLUSIVE)

    Well at least it’s progress, right? NBC Universal Chairman Jeff Zucker is of course famous for the statement a year ago that his company, and the entire entertainment industry, was “trading analog dollars for digital pennies.” Speaking yesterday at the McGraw Hill Media Summit, he updated that view, a bit: We’re at digital dimes now. […]

  • Netflix placeholder

    Netflix Partners With Dubai-Based Pay-TV OSN in Middle East and North Africa

    Well at least it’s progress, right? NBC Universal Chairman Jeff Zucker is of course famous for the statement a year ago that his company, and the entire entertainment industry, was “trading analog dollars for digital pennies.” Speaking yesterday at the McGraw Hill Media Summit, he updated that view, a bit: We’re at digital dimes now. […]

  • reddit ban

    Reddit Bans Community for Deepfake Sex Tape Software

    Well at least it’s progress, right? NBC Universal Chairman Jeff Zucker is of course famous for the statement a year ago that his company, and the entire entertainment industry, was “trading analog dollars for digital pennies.” Speaking yesterday at the McGraw Hill Media Summit, he updated that view, a bit: We’re at digital dimes now. […]

  • Snapchat redesigned app

    Snapchat, Ignore the Haters: History Shows Freak-Outs Over Redesigns Subside

    Well at least it’s progress, right? NBC Universal Chairman Jeff Zucker is of course famous for the statement a year ago that his company, and the entire entertainment industry, was “trading analog dollars for digital pennies.” Speaking yesterday at the McGraw Hill Media Summit, he updated that view, a bit: We’re at digital dimes now. […]

  • Magic Leap

    How Magic Leap Wants to Help Publishers Bring Their Videos to Mixed Reality (Q&A)

    Well at least it’s progress, right? NBC Universal Chairman Jeff Zucker is of course famous for the statement a year ago that his company, and the entire entertainment industry, was “trading analog dollars for digital pennies.” Speaking yesterday at the McGraw Hill Media Summit, he updated that view, a bit: We’re at digital dimes now. […]

  • A Bad Moms Christmas

    'Bad Moms', 'Only the Brave' Take Two Top Spots on Disc Sales Charts

    Well at least it’s progress, right? NBC Universal Chairman Jeff Zucker is of course famous for the statement a year ago that his company, and the entire entertainment industry, was “trading analog dollars for digital pennies.” Speaking yesterday at the McGraw Hill Media Summit, he updated that view, a bit: We’re at digital dimes now. […]

More From Our Brands

Access exclusive content