You will be redirected back to your article in seconds

Ratings system a focus at summit

TV execs talk about need to revamp

Unhappiness with audience measurement emerged as a dominant concern discussed by leading TV execs at the inaugural Variety Entertainment and Technology Summit.

While generally espousing a glass-half-full view of the smallscreen industry, toppers such as FX prexy and general manager John Landgraf continue to press for a ratings system superior to what Nielsen currently offers.

“It needs to be completely revamped,” Landgraf told the crowd at Loews Santa Monica hotel. “We have to follow viewers wherever they are. The simple fact that we can’t get any compensation for anyone who doesn’t watch within a three-day window is ridiculous … now that viewing takes weeks or months.”

NBC Entertainment and Universal Media Studios chairman Marc Graboff, who joined Landgraf, Twentieth TV chairman Dana Walden and Reveille managing director Mark Koops in discussing “The Television Ecosystem: Programming, Advertising and Multi-Platform Distribution Strategies,” hoped that the industry-spearheaded CIMM measurement system, now in development, might become a viable alternative — or at least spur improvements from Nielsen.

“It’s intended to really try to measure total audience consumption on any platform at any time,” Graboff said. “I think Nielsen kind of woke up when they saw the consortium trying to address this.”

More TV

  • Baz Luhrmann

    Olympic Figure Skating Resurrects 'Moulin Rouge' and Baz Luhrmann Is Loving It (EXCLUSIVE)

    Unhappiness with audience measurement emerged as a dominant concern discussed by leading TV execs at the inaugural Variety Entertainment and Technology Summit. While generally espousing a glass-half-full view of the smallscreen industry, toppers such as FX prexy and general manager John Landgraf continue to press for a ratings system superior to what Nielsen currently offers. […]

  • UnReal Athena Film Festival

    How Trump Beating Clinton Impacted the Gender Politics of 'UnReal' Season 3

    Unhappiness with audience measurement emerged as a dominant concern discussed by leading TV execs at the inaugural Variety Entertainment and Technology Summit. While generally espousing a glass-half-full view of the smallscreen industry, toppers such as FX prexy and general manager John Landgraf continue to press for a ratings system superior to what Nielsen currently offers. […]

  • Al Pacino as Joe Paterno

    TV News Roundup: Al Pacino's HBO Film 'Paterno' Releases Full Trailer, Premiere Date (Watch)

    Unhappiness with audience measurement emerged as a dominant concern discussed by leading TV execs at the inaugural Variety Entertainment and Technology Summit. While generally espousing a glass-half-full view of the smallscreen industry, toppers such as FX prexy and general manager John Landgraf continue to press for a ratings system superior to what Nielsen currently offers. […]

  • Nanette Fabray Broadway?s First Lady, Nanette

    Nanette Fabray, TV Star of the '50s and '60s, Dies at 97

    Unhappiness with audience measurement emerged as a dominant concern discussed by leading TV execs at the inaugural Variety Entertainment and Technology Summit. While generally espousing a glass-half-full view of the smallscreen industry, toppers such as FX prexy and general manager John Landgraf continue to press for a ratings system superior to what Nielsen currently offers. […]

  • AMERICAN IDOL - ABC's "American Idol"

    Macy's, Johnson & Johnson Sign on as Major Sponsors of ABC's 'American Idol' (EXCLUSIVE)

    Unhappiness with audience measurement emerged as a dominant concern discussed by leading TV execs at the inaugural Variety Entertainment and Technology Summit. While generally espousing a glass-half-full view of the smallscreen industry, toppers such as FX prexy and general manager John Landgraf continue to press for a ratings system superior to what Nielsen currently offers. […]

  • THIS IS US -- "Vegas, Baby"

    'This Is Us' EP Talks Pearson Life Post-Jack, Planning Kate's Wedding and Deja's Return

    Unhappiness with audience measurement emerged as a dominant concern discussed by leading TV execs at the inaugural Variety Entertainment and Technology Summit. While generally espousing a glass-half-full view of the smallscreen industry, toppers such as FX prexy and general manager John Landgraf continue to press for a ratings system superior to what Nielsen currently offers. […]

  • Tanya Saracho Starz

    'Vida' Showrunner Tanya Saracho Sets Overall Deal With Starz

    Unhappiness with audience measurement emerged as a dominant concern discussed by leading TV execs at the inaugural Variety Entertainment and Technology Summit. While generally espousing a glass-half-full view of the smallscreen industry, toppers such as FX prexy and general manager John Landgraf continue to press for a ratings system superior to what Nielsen currently offers. […]

More From Our Brands

Access exclusive content