Studio inks with Technicolor

In a major strategic deal for both companies, Paramount and Technicolor are partnering to open a state-of-the-art post-production sound mixing stage on the Par lot.

The facility will anchor the so-called Post Production Village. Par aims to open the Village, which will offer sound mixing, sound design, dubbing, ADR, Foley, DVD audio and Technicolor and Paramount editing facilities, in the first quarter of 2010 at a central location on the lot.

Deal has strategic benefits for both Par and Technicolor. Paramount has been seeking to upgrade its post facilities with an eye toward keeping Par pics on the lot and luring third-party post business.

Par’s announcement that the Post Production Village will offer facilities for TV, theatrical and commercial post signals that it intends to go after business currently going to other studios or independent facilities.

Some studios run their post departments like independent businesses that must turn a profit.

Par gets Technicolor’s exclusive feature sound facility and the benefit of the Technicolor brand and relationships to bolster their post business.

Technicolor, having expanded geographically, has been looking to expand into service areas. It has been active in television sound, and the Paramount facility will give it a foothold in feature film post sound.

Technicolor operates a digital intermediate facility on the Sony lot. The sound-only Par/Technicolor facility will not compete with that operation.

Ahmad Ouri, president of strategy, technology and marketing for Technicolor, said his company aims to introduce some advanced technology at the Par site as well.

“Technology in the sound space has been more stagnant than in other parts of the business,” Ouri said. “We’re looking at applying some innovation in that space, as we did in (digital intermediate) seven years back.”

Ouri added that Technicolor is looking at ways to integrate feature film visual effects, digital intermediate and sound — all services Technicolor offers in the Los Angeles area.

Technicolor also announced Tuesday that it has expanded and extended its multiterritory DVD replication and distribution deals with Walt Disney Studios Home Entertainment. Technicolor continues to provide DVD mastering, replication, packaging, distribution and returns processing for the Mouse House and adds freight management chores.

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