Rights groups to devise guidelines

TOKYO — Three Japanese right orgs are banding together to launch a rights clearinghouse for TV content on the Internet.

The Japan Assn. of Music Enterprises, the Federation of Music Producers Japan and the Japan Council of Performers’ Organizations plan to start the tentatively titled Organization for Managing Image Contents Rights in April 2010.

The org will devise guidelines for the use of TV content on the Internet in consultation with producers, talent and their reps, as well as well as act as a central rights clearinghouse for participating broadcasters. The aim is to free up more TV content for reuse on the Internet, generating more coin for rights holders. Eventually, the org plans to expand its activities from TV shows to pics.

Currently, broadcasters that want to upload their content to the Internet have to secure permission from every performer on the show, as well as scriptwriters and other rights holders. In the case of older shows especially, some talent have gone missing, making it difficult to clear rights.

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