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Online auds embrace new ‘Avatar’ trailer

Latest sci-fi pic preview helps boost views by 418%

A new “Avatar” trailer boosted the 3-D sci-fi epic’s views by a whopping 418%. With six weeks until release, the 20th Century Fox actioner’s view count topped 2.5 million this week.

However, that wasn’t enough to bump “2012” from the No. 2 spot. Sony’s disaster pic rumbled to a 52% increase for a total of nearly 3.5 million views with only one week until release.

Summit’s “Twilight Saga: New Moon” dropped 25% but retained its top spot on the chart due to its record-breaking dominance in past weeks. The total view count is just under 19 million, with only two weeks until release.

Three films are set for release this weekend: Disney’s “A Christmas Carol” finished in fifth place with a 91% increase in views for a final tally of 251,672; Universal’s “The Fourth Kind” exits at No. 7 with a 16% bump for a total of 192,020 views; and Overture’s “The Men Who Stare At Goats” returned to the chart in its last week of eligiblity, finishing at No. 10 with 133,759 views.

Warner Bros’ “The Blind Side” made its debut at No. 8. Two weeks from release, the pic generated more than 180,000 views. However, the studio’s “Sherlock Holmes” was knocked off the chart after its bow last week.

Click here for the full chart

Data is provided by Visible Measures, an independent third-party measurement firm for internet video publishers, advertisers, and viral marketers. A joint project with Visible Measures and Variety, this chart of the top 10 online film trailers shows the week’s top-performing online video trailers with a focus on films that are within 10 weeks of general release. For more about how to interpret these results as well as additional background on the data collection methodology, please visit Visible Measures

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