Cost to be reduced by $50 next week
Nintendo will cut the price of its Wii by $50 next week, hoping to re-energize slowing sales of the popular videogame console as the holiday shopping season approaches.
The move, which had been expected for months, follows late-August price reductions for Microsoft’s Xbox 360 and Sony’s PlayStation 3 — price cuts that have already started to boost sales of the devices.
The Wii will sell for $199, instead of the current $249, starting Sept. 27, according to early looks at circulars set to be distributed by Best Buy and Toys R Us and remarks from other major retailers.
The new price should help keep the Wii the bestselling gaming console on the market until Nintendo rolls out an HD version of the device, which game publishers say is in the works for 2011.