Netflix has a hit with its streaming video service – and it
may be looking to seal its dominance.Iphone-netflix

MultiChannel News, citing unnamed industry executives, reports the company plans to offer its
“Watch Instantly” service on both the Apple iPhone (and iPod Touch) and
Nintendo Wii. In both cases, the service would likely be streamed over local
Wi-Fi connections – meaning you won’t be able to use AT&T’s 3G network to
watch films on the go.

Netflix declined to comment on the story.

Netflix currently offers over 12,000 films and tv shows via
the service (and will soon be adding ABC’s hit series “Lost,” “Desperate
Housewives” and “Grey’s Anatomy”. What began as a streaming service that only
targeted computer monitors has rapidly expanded, with the company now streaming
its service onto Microsoft’s Xbox, Tivo’s DVRs, Blu-Ray players from LF and
Samsung, several Internet-enabled television sets and Roku’s $99 Digital Media
Player.

It’s the Xbox relationship that has been working
particularly well for Netflix. In the first three months of the two companies’ relationship,
1 million Xbox Live members downloaded and activated the Netflix application to
their video game system. In those same three months, users watched 1.5 billion
minutes of streaming movies and tv shows.

Blockbuster, meanwhile, has not found the same traction for
its OnDemand streaming movie service. That company did, however, recently
struck a deal with Samsung to be a part of its Web-enabled TVs and Blu-Ray
players starting this fall.

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