Pact expands distribution on satellite provider
NBA TV has expanded its distribution on DirecTV, sealing a multiyear deal with the satellite provider.Under the pact, which begins with the 2009-10 basketball season, NBA TV will be offered as part of DirecTV’s Choice XTRA tier. The 24-hour network will also move down to channel 216, from its current position on channel 601. Both standard and high-definition signals will be provided. NBA League Pass, which delivers up to 40 out-of-market games each week to subscribers, will continue to be offered. “This new agreement will allow millions of additional fans to experience NBA TV’s more than 100 live NBA games,” said NBA deputy commissioner-chief operating officer Adam Silver.